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Ecommerce Development

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What Is Ecommerce?

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers.

How does e-commerce work?

Because there are hundreds of different products and services for consumers and the multitude of different ways these products and services can be delivered, e-commerce by its nature is varied in the way it works. In its most basic form e-commerce works as follows:
Consumers choose a product or service on a website.Consumers pay electronically on the website (online credit card transactions) or using a third party payment provider such as PayPal. The business owner or merchant receives the order and payment and the order is fulfilled (delivered by post, booked in for services etc). Making payments online is completed via a secure connection to ensure that sensitive data such as credit card details and personal information are kept private.

The shopping cart is one of the most important parts to having a smooth e-commerce transition. Elements that are critical to a shopping cart should be, website wizards, Merchant tools, Shopping features, payment options, shipping and taxes configurations, statistics, and security. A truly great shopping cart is considered an E-commerce solution.

Credit Card Processing

Next you need some way of accepting online payments. This normally means credit cards. There are also other types of payments that the shopping cart should handle, checks, E-checks, cod, phone orders and person-to-person.

Merchant Account

Merchant accounts aren't the same as ordinary bank accounts even though ordinary banks provide them. These accounts allow a business to accept credit cards as payment for goods and services. In a way, merchant accounts act as a contract between the business owner and the bank. Rules defining how products will be bought, sold and paid for are set; any violation of these rules is considered fraud.

Payment Gateway

A customer enters credit card information to purchase your product or service. This data is passed to the merchant web server and a payment gateway through a secure socket layer (SSL)*. Once the payment gateway receives the transaction data, their software verifies all of the credit card information and then accepts or declines the credit card. The payment gateway sends an email receipt to the merchant web server and to the customer. Along with the email receipt, the payment gateway sends the order to the merchant bank. The money is subtracted from the purchaser's credit card account and placed in a 30-day holding merchant account owned by your business.

Marketing

Last, but most important, you need to have a strategy for marketing your site and attracting customers. The old saying, "build it and they will come", does not apply to websites. You need to have a good marketing strategy. This should include search engine optimization, pay-per-clicks, pop-unders, banner ads and affiliates just to name a few.

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- WebTech-Global (Director)